AGENCY
DDB

ABOUT THE CLIENT
Allergan Aesthetics is a global leader in the aesthetics industry, known for its innovative treatments and products that enhance patient outcomes. With a commitment to pushing the boundaries of cosmetic science, Allergan Aesthetics offers solutions that combine cutting-edge technology with a deep understanding of patient needs. In 2021, they acquired HArmonyCa, an injectable treatment designed to deliver both immediate and long-term aesthetic benefits, positioning the product as a breakthrough in dermal fillers.

INDUSTRY
Beauty

MY ROLE
Art direction and design

DISCIPLINES
Branding, Visual Design, Packaging, Design System, Campaign

YEAR
2021-2022

In rebranding HArmonyCa™, we needed to create an identity that resonated with two distinct audiences: aesthetic professionals and patients. The challenge was to strike a balance between the clinical sophistication that doctors expect and the approachability that patients seek. By understanding both the scientific aspects of the product and the emotional desires of patients, we positioned HArmonyCa™ as a cutting-edge, yet accessible treatment. The design system needed to reflect this dual appeal, conveying trust and innovation to both groups. We crafted a modern, clean aesthetic that communicates the science behind the product while maintaining a welcoming feel for patients seeking natural, long-lasting results.

HArmonyCa™’s visual identity was designed to embody the dual action of its formulation—an innovative combination of Hyaluronic Acid (HA) and Calcium Hydroxyapatite (Ca). The name "HArmonyCa" is derived from the fusion of these two ingredients, symbolizing the harmony between them as they work together to deliver both immediate volume and long-term skin stimulation. To represent this balance, we used solid lines to reflect the volumizing effect of HA, and dotted lines to symbolize the stimulating effect of Ca, visually communicating the product’s unique dual benefits. This design approach emphasizes the harmony of both ingredients, creating a modern and premium identity that blends scientific precision with aesthetic beauty.

Our rebranding strategy was focused on elevating HArmonyCa™ within a competitive beauty market while maintaining its scientific credibility. The challange was to create a premium feel that distinguishes the product as innovative and effective, yet approachable. By incorporating sleek, refined design elements, we positioned HArmonyCa™ as a leader in the dermal filler space, a treatment that offers patients more than just immediate cosmetic improvements. The combination of a modern, elegant design with visual cues that emphasise the product’s scientific rigor allowed us to build a brand that speaks to the growing demand for treatments that are both luxurious and backed by proven science.

CREDITS

CREATIVE DIRECTOR
Ross Trigg

SENIOR ART DIRECTOR
Gaspar Kovacs/Natalie Scorer

DESIGN LEAD
Lino Russo

ACCOUNT DIRECTOR
Alice Hollamby

SENIOR ACCOUNT MANAGER
Nicole Hylton-Davies

PRODUCTION COMPANY
Ink