Voiello — Miez'a Via

VOIELLO
MIEZ'A VIA

CLIENT
Voiello

AGENCY
Marimo

ABOUT THE CLIENT
Voiello is a leading Italian pasta brand renowned for its commitment to quality and tradition. It is a symbol of Italy’s rich culinary heritage, producing high-quality pasta with a focus on authenticity and craftsmanship. Voiello is dedicated to bringing the essence of Italian gastronomy to kitchens around the world, offering products that reflect the true flavors of Italy.

BRIEF
For the Miez’a Via event in Milan, Voiello and The Napolitaner invited me to collaborate on creating a visual theme that would highlight Neapolitan gastronomy, with a specific focus on the introduction of their new pasta format, Gran Penna Ruvida. The goal was to develop a visual language that celebrated Naples' culinary traditions while introducing the new product in a way that resonated emotionally with the audience.

SOLUTION
For this project, I crafted a bold and dynamic illustration of the Gran Penna Ruvida, positioning the pasta as the hero of the narrative. The design amplifies its robust form, encapsulating its essence and significance as a new product from Voiello. The pasta is visually framed within a stylized postcard of Naples, blending the product’s physicality with the emotional connection to the city’s rich gastronomic heritage. The goal was to highlight the new pasta format in a way that was immediately recognizable and memorable, while also connecting emotionally with the audience. By intertwining the strength and presence of the pasta with the spirit of Naples, the illustration encapsulates both the vibrancy of the city and the richness of its gastronomic heritage.

MY ROLE
Design and illustration

DISCIPLINES
Poster Design, Illustration, Advertising

YEAR
2023 