Hiture Furniture

HITURE FORNITURE

CLIENT
Hiture Forniture

ABOUT THE CLIENT
Hiture Furniture is a distinguished interior design store based in Ankara, Turkey, specializing in creating bespoke design solutions for a range of living spaces, including kitchens, dining rooms, living rooms, and bedrooms. With over a decade of expertise, Hiture has built a reputation for delivering functional yet elegant designs that transform spaces into beautifully practical environments.

BRIEF
The client sought to rebrand as part of a significant move to a new location, aiming to refresh their identity and appeal to a design-conscious audience. The brief called for a modern, clean identity that could reflect both the brand’s established experience and its progressive outlook. The new brand needed to emphasize timeless design, while also being versatile across multiple platforms and formats, with an editorial flair that conveyed sophistication.

SOLUTION
A modern and minimalist approach was taken to create a logo that combined simplicity with elegance. The design used clean lines and a refined typographic style, evoking a sense of modernity while remaining timeless. The logo was strategically designed for maximum versatility, ensuring its application across various media would remain strong and consistent. For the invitation design, a focus on clarity and sophistication was key. The final piece reflected an editorial style, combining simplicity with a high-end feel to capture the brand’s ethos and attract the target audience.

MY ROLE
The project involved leading the conceptualization and creation of the new logo and visual identity, ensuring the brand's evolution was reflected through modern design choices. Additionally, the design of the grand reopening invitation was handled, maintaining an editorial and minimalistic style to communicate the brand’s refined approach to interior design.

DISCIPLINES
Branding, Visual Design, Editorial, Design System

YEAR
2018